Since 2019, VIA has embarked on a transformative journey to refresh our identity, aligning it with our latest strategic plan and recognizing the need for a more cohesive and effective online presence. With invaluable input from our community and the expertise through a partnership with MediaCause, a nonprofit marketing agency, we announced the beginning of our rebrand by unveiling revitalized vision and mission statements during VIA’s 60th anniversary celebration. Building on these statements, we focused on developing a cohesive brand identity and voice to guide the website redesign. The new website is more inclusive for potential participants and partners, featuring content that highlights the benefits of joining the VIA community and what makes the “VIA Experience” truly unique.
Read more about the new website and other exciting updates from this year in the VIAlogue Fall 2024 Issue!
